In addition to gross margin, several other profitability metrics are critical in a SaaS business. These metrics provide insights into the overall financial performance, efficiency, and profitability of the company. The metrics that we will explore including Operating Profit, EBITDA, Cash-Adjusted EBITDA, Average Cost To Sale (ACS), OPEX Profile, and Operating Leverage. These profitability metrics are important for several reasons including the obvious financial performance evaluation, but also instilling investor and stakeholder confidence and attracting business funding, benchmarking, and comparison against other companies which provides insights about areas of improvement and competitive positioning of a SaaS business. What’s more, operation efficiency of a SaaS business is incredibly important when the business becomes mature because this is when costs can be optimized, revenue can be further increased, margins expanded, and overall operational efficiency can be improved.
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