A SaaS (“Software as a Service”) business refers to a software distribution model where a company provides software applications to customers over the internet (or through the cloud) on a subscription basis. Instead of purchasing and installing software on their own servers or computers, customers can access and use the software through a web browser or dedicated application.

In a SaaS business model, the software is centrally hosted and maintained by the SaaS provider. Customers typically pay a recurring fee, often on a monthly or annual basis, to access and use the software. This fee covers not only the software itself but also the infrastructure, updates, customer support, and other services provided by the SaaS company.

SaaS businesses offer a wide range of applications and services, catering to various industries and needs, such as customer relationship management (CRM), project management, human resources management, accounting, collaboration tools, and more. The SaaS model offers several advantages, including scalability, cost-effectiveness, easy accessibility, and regular updates without requiring customer intervention.

The SaaS business model has shown itself to be highly profitable, and gross margins in this business by far surpass those in traditional industries, which explains why so many companies try to capture the opportunities offered by it. Factors contributing to high profitability of SaaS business include recurring revenues such business generate, economies of scale available to such businesses through shared infrastructure, and increased access to software hosted in the cloud which lowers barriers of entry for customers and offers a low-cost solution compared to traditional, locally hosted software applications.

It’s important to note that while the SaaS business model offers significant profit potential, success is not guaranteed. SaaS companies still face competition, the need to innovate, and challenges in acquiring and retaining customers. However, the inherent characteristics of the SaaS model provide a solid foundation for profitability when executed effectively.

And here is where our books comes in. The execution of a SaaS model requires a very solid understanding of how the numbers in the SaaS business add up, and making sense of these numbers. The financial framework of a SaaS business differs in several ways from traditional financial frameworks. The notable differences include revenue recognition rules, the concepts of Churn and Retention, lifetime value of each customer, cash flow profile, cost structure, and even valuation metrics used by investors.

We hope that readers of this book will find it useful and that it will be a learning opportunity for them as much as a source of inspiration to take this learning and apply it directly to embrace the immense value that SaaS business model offers in the modern world.