What Is Due Diligence And Why Is It Important?

Due diligence is a phrase that is often used but seldom understood. In essence, as the buyer, it is your responsibility to thoroughly check what you are buying. In this process, you can expect the assistance of the seller and it is only reasonable. But do not assume that the seller is telling you the truth, not hiding anything material and providing you with everything you need for your detailed review, including answering any questions that may arise from your investigation.

Due diligence can take anything from six to twelve weeks, and for major public corporations can be much longer.
Why is due diligence important? The purpose of due diligence is to make sure that the buyer knows exactly what he is buying. The seller knows his business inside out or should do. The buyer has to find out as much as he can in the limited time available to try to identify any unknown risks, as well as to verify what he has already been told about the business. This will enable the buyer to finesse the key terms of the deal or renegotiate if necessary. It will also provide the evidence and context for the representations and warranties in the sale and purchase agreement.

What information is requested? The information request is normally provided by the buyer’s advisors and will ask for all the material information regarding the business, including the memorandum and articles of association, recent audited financial statements and current business plans and forecasts, all taxation returns and information, employment contracts, personnel records, details of employee benefits and pension schemes, materials, sales contracts, supplier contracts and distribution agreements, licensing agreements, intellectual property matters, and all real estate agreements, deeds, details of any outstanding legal issues.

This information request is normally accompanied by a list of questions covering financials, legals, customers, suppliers, and distributors and employees and management. There is no standard document as every business is unique, and the preliminary inquiries should be prepared focusing on the appropriate areas of focus for each deal situation. A real estate company is likely to be very different to a software company. Each advisor conducting due diligence, accountants and lawyers primarily, but also potentially including specialists looking at environmental issues, customers and suppliers, the market and technology will have their own extensive information request lists.

In the 1980s and even in many following years, a data room was a physical space. It was occasionally at the office of the business concerned, but more likely at that of their lawyers or accountants. This meant that often hundreds of files had to be compiled and transported to the room, and then the other side would physically turn up and sift through the documents looking for the hidden skeletons.

The advent of virtual data rooms, which are now common practice, means that data can be assembled much faster and shared securely on a global basis with the minimum of inconvenience to both sides. Virtual data rooms are also a boon to confidentiality as large numbers of suits are not invading the offices of the target company for weeks on end, creating rumour and disquiet among the employees.

If you are preparing a process, make sure that your company starts to compile the virtual data room as soon as possible so that this does not become a break on the deal process. If you can consider sharing some information, the less sensitive material before the LOI is signed, to enable your counterparty to make some progress on due diligence before this landmark, this may also enable you to negotiate better terms or remove caveats from the LOI.

An issue to address early on is whose due diligence list should you use? The buyer will find it much easier to manage and assimilate information if it is delivered in accordance to their standard practice. The seller may have already prepared their information according to their advisor’s protocol and be reluctant to reorganize all the information to suit one particular counterparty.

Public companies will also have different requirements to private companies just to add an extra wrinkle to the process. Public companies are forced to disclose much more information, which is then available for review, but private companies are not subject to these disclosure requirements, so the list is likely to be much shorter for them.

Prior to agreeing LOI, a buyer team should spend at least a day going through all the deal issues with the whole team. Your objective should be to establish levels of materiality and identify the key issues that stand between you and closing the deal. What approach are you going to take? Are you going to push hard or adopt a more wait and see approach? Your negotiating position may evolve as the other side discloses relevant confidential information, and you do not want to trade off your concessions too early. It is important to keep the deal issues list as short as possible.

If necessary. Have a longer list of B points which you want confirmed in due diligence, but that you will not raise as issues in the early discussions. Do not forget that some of the most contentious issues arise around key positions and what will happen to senior personnel after the deal. Get these issues sorted quickly. This will not of course overcome the issues of personality when strong, A-type manager, will attempt to impose their perspective on a deal to satisfy their personal agenda rather than contributing to the deal as a whole. It is better to get the people issues sorted out before you invest heavily in the due diligence process only to find that they are insurmountable.

What Data Is Requested For Due Diligence?

The information request is normally provided by the buyer’s advisors and will ask for all the material information regarding the business, including the memorandum and articles of association, recent audited financial statements and current business plans and forecasts, all taxation returns and information, employment contracts, personnel records, details of employee benefits and pension schemes, materials, sales contracts, supplier contracts and distribution agreements, licensing agreements, intellectual property matters, and all real estate agreements, deeds, details of any outstanding legal issues.

This information request is normally accompanied by list of questions covering financials, legals, customers, suppliers, and distributors and employees and management. There is no standard document as every business is unique, and the preliminary inquiries should be prepared focusing on the appropriate areas of focus for each deal situation. A real estate company is likely to be very different to a software company. Each advisor conducting due diligence, accountants, and lawyers primarily, but also potentially including specialists looking at environmental issues, customers and suppliers, the market and technology will have their own extensive information request lists.

An issue to address early on is whose due diligence list should you use? The buyer will find it much easier to manage and assimilate information if it is delivered in accordance to their standard practice. The seller may have already prepared their information according to their advisor’s protocol and be reluctant to reorganize all the information to suit one particular counterparty.

Public companies will also have different requirements to private companies just to add an extra wrinkle to the process. Public companies are forced to disclose much more information, which is then available for review, but private companies are not subject to these disclosure requirements, so the list is likely to be much shorter for them.

Keeping Track Of Deal Issues

Prior to agreeing LOI, a buyer team should spend at least a day going through all the deal issues with the whole team. Your objective should be to establish levels of materiality and identify the key issues that stand between you and closing the deal. What approach are you going to take? Are you going to push hard or adopt a more wait and see approach? Your negotiating position may evolve as the other side discloses relevant confidential information, and you would rather not trade off your concessions too early. It is important to keep the deal issues list as short as possible.

If necessary. Have a longer list of B points which you want confirmed in due diligence, but that you will not raise as issues in the early discussions. Please keep in mind that some of the most contentious issues arise around key positions and what will happen to senior personnel after the deal. Get these issues sorted quickly. This will not, of course, overcome the issues of personality when strong, A type manager, will attempt to impose their perspective on a deal to satisfy their personal agenda rather than contributing to the deal as a whole. It is better to get the people issues sorted out before you invest heavily in the due diligence process only to find that they are insurmountable.

When Should You Have Your Data Room Ready?

Due diligence is fundamentally about discovery and verification. It is about finding the skeletons in the cupboard, making sure that you, as a buyer, have been told the truth by your counterparties. You cannot just believe them. You actually need to go and check and verify that everything they have said is correct and in order to do that what you need to do is to get them to provide the supporting evidence to support what they have told you. It is a very detailed, time-consuming, expensive but critical process. But beware! The seller is very happy as long as they get the sale and purchase agreement. They want to get through due diligence as quickly as possible because the risk is all on your side, and you need to make sure that you know the business you are buying almost as well as the person who is selling it, which means you really do need to understand all the risks in the deal.

Remember that the information that comes out of due diligence goes into the negotiation of the sale and purchase agreement. It means that you can finesse the terms if necessary. You can renegotiate key points of the deal because you can turn around and say, look, the information you provided wasn’t right. We have to look at this and, you know, go back to it and have a look at it again. And in the worst case scenario, if something really horrible comes up, walk away, cut your losses. It is better to do that than to go down the road of a bad deal. Remember, information is the key. You cannot be too exhaustive. You need to have loads and loads of lists focused on the different areas of the business and request this information.

So you need to cover all the legals or the financial information, anything and everything to do with the business. That includes customers, suppliers, and distributors, management employees. You really have to go through this in great detail. Make sure that you get organized and prepare your negotiation strategy. Make sure that you convene the negotiation strategy meeting we talked about in the previous section. This is absolutely essential.

And remember that management issues can be the most contentious, so do not ignore them or leave them for later on.
And finally, be aware of strong personalities who have got their own personal agendas normally about position, money, benefits, options, and make sure that you control those people so that they do not distort the negotiating process so that their interests do not make life more difficult for everybody else.

I cannot stress enough how important it is to get the virtual data room ready to the whole due diligence process. Let’s be realistic. This should have been largely completed before you sign the LOI. If you are on the selling side, you should have spent a lot of time already compiling your data room, even if you haven’t uploaded it to a virtual data room yet, you should have it already.

If you haven’t, you are behind the curve and this will be a critical issue in the forthcoming phase. You need to get on top of it.
And if you are the buyer, you need to make sure that the seller and their advisors have got the data ready and make sure that all the advisors, whether you are buy or seller, make sure that all the advisors have had their input to the information that needs to be collected and collated and put together in digital format, so it is easy to access. Do not worry if you have not already uploaded this. Uploading is actually the easy bit. Make sure you’ve got all the information ready, and it’s sitting somewhere securely on one of your servers ready to be uploaded. This activity, this virtual data is on the critical path to closing the deal. It is absolutely essential. You are on top of this, so make sure whichever side you are on that the virtual data room is good to go so that you can really get stuck into it.

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